Hearts and anchors
Love Ahoy! How OKCupid Tested Anchoring Bias

Episode 8: Love Ahoy! How OKCupid Tested Anchoring Bias – Show Notes In 2014, OKCupid revealed they had conducted an experiment to test the effects of showing false compatibility rates to users. The experiment was designed to test whether their algorithm was truly generating more meaningful conversations. There were two stages of the experiment. First, […]

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Anchor on blue wall
Anchoring Bias

Episode 7: Anchoring Bias – Show Notes Today we are talking about one aspect of why first impressions are so important – anchoring bias. Anchoring bias is when the first piece of information we receive about something (our first impression of ir) is weighted more heavily than it should be. Unlike statistical sampling biases, anchoring […]

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